April 3, 2008

Comme des Garçons for H&M

I learned this morning that Comme des Garçons/Rei Kawakubo will be the next guest designer for H&M!!! The capsule collection will launch exclusively at H&M Tokyo in November and then roll out worldwide within a few days. The range will include pieces for men, women, and children; accessories, and a new unisex fragrance. The avant-garde designer Rei Kawakubo will follow in the footsteps of previous guest designers Karl Lagerfeld, Stella McCartney, Viktor & Rolf, and Roberto Cavalli.

I am curious as to how this collection will do seeing that Comme des Garçons is a more obscure/fashiony brand. How will Comme des Garçons translate their designs into something that H&M will be willing to sell and that the average shopper might appreciate? I, personally want Comme des Garçons to bring on the crazy! This is about a million times better than Cavalli and about a trillion times better than the Madonna collection for H&M. Come on kids, say no to cheesy animal prints and track suits!

Some looks from the Fall '08 (first three) and Spring '08 Collections:



xoxo,
Cynthia

1 comment:

Da Fashionista said...

hadn't heard this yet. interesting...